AGP Executive Report
Last update: 2 hours agoTourism Strategy Launch: Vanuatu Tourism Office has officially rolled out its 2026–2028 Tourism Marketing Strategy at the 3rd Vanuatu Tourism Market Forum, aiming to move from recovery to sustainable growth, with targets of 120,000 overnight arrivals by end-2026 and 150,000 annual visitors by 2028. Market Forum Focus: The forum’s “Gateway to Growth—Australia, Aviation, & Cruise” theme put aviation capacity, cruise (including yachting), and stronger Australia market share front and centre, aligning operators and partners around shifting booking behaviour and province-wide experience upgrades. Air Vanuatu Leadership: Air Vanuatu has appointed Philippe “Phil” Busson as CEO, succeeding Joseph Laloyer, who led the airline through major fleet renewal and recent restructuring. Cruise Deal Push: With EOFY sales ending June 30, Australian cruise and travel operators are advertising big discounts and onboard credit—useful for travellers planning Vanuatu trips ahead. Regional Context: A Pacific-wide look at the fuel crisis shows how soaring fuel and electricity costs disrupted travel and economies—an important backdrop for Vanuatu’s tourism planning.
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